Commercial clarity for B2B startups

I'm a former founder and COO helping seed to Series B SaaS companies build repeatable, scalable revenue engines.

Revenue Engine Check Fractional COO Workshops

Your GTM systems are the engine of your business.
When did you last get them checked?

A focused 2-3 day diagnostic across acquisition, conversion, retention and expansion.

I review your data, pipelines, customer journey and operating cadence to understand what's driving growth, where it's leaking, and where better systems, sharper focus or AI can create leverage.

What You Get

A clear diagnosis of your funnel
A prioritised action plan
Low hanging fruit alongside structural fixes

You can execute on next steps internally, with my support or hire a specialist.

Past outcomes

50% reduction in sales cycle
30% increase in average deal size
BDR workflows automated with AI to increase TAM
Revenue operations built from 0 to 200+ customers
Surfaced expansion-ready accounts hidden in CRM

Book a Revenue Engine Check

Fractional COO

Part-time operational and commercial leadership for early-stage SaaS companies. I work alongside founders and exec teams to bring structure, execution discipline and accountability to revenue and operations, typically 1-3 days per week.

You Get

Clear goals and ownership across teams
A consistent operating cadence
Senior execution support without a full-time hire

Get in touch

Workshops

Practical sessions for ops and GTM teams. Each workshop is grounded in real examples, and teams leave with working frameworks and concrete next steps.

AI

Practical AI for operations
Lessons on selling AI to the public sector

Operations

Presentation skills
Execution and time management
Fundamentals of a strong fundraise
Behavioural economics and user journeys

Data

Introduction to data analytics
Excel and data best practices
SaaS metrics and financial models

Enquire about a workshop

"Eli cut through messy cross-system data in hours and gave us a clear view of what actually mattered."

— CCO, Series B AI SaaS

"Eli led our US and EU launch, combining sharp strategy, hands-on execution and strong field sales leadership."

— Founder, Growth-stage AI SaaS

"Eli brought structure to our operations and helped us run smoothly across multiple countries and regulatory environments."

— CEO, Seed-stage fintech

"Eli built the strongest financial model I've seen for an early-stage company."

— Group CFO & Investor

About me

I'm an exited B2B founder and former COO who has built technology companies from inception through international expansion to acquisition.

I've led commercial and operations teams in venture-backed environments, scaling from zero to 200+ customers, landing first strategic deals in new markets, and building revenue systems that make growth measurable and repeatable.

Before tech, I worked in economic consulting, advising enterprises and public bodies on strategy, analytics and behavioural economics. That background still shapes how I approach my work: from first principles, based on data, building simple systems that scale.